Choix stratégique 6 : gérer les droits des données

Comment l'entreprise gère-t-elle la propriété et les droits d'accès aux données de ses produits ?

L'article « How Smart, Connected Products Are Transforming Competition » (Comment les produits intelligents connectés changent les règles de la concurrence), publié dans l'édition Harvard Business Review (HBR) de novembre 2014, identifie les dix choix stratégiques que doivent faire les fabricants pour exploiter pleinement le potentiel de l'IoT.

Jim Heppelmann, PDG de PTC et co-auteur, explique comment les entreprises doivent gérer la propriété et les droits d'accès aux données des produits connectés, et formule quelques recommandations pour vous aider à sauter le pas.


Video Transcript

When you think about how your company manages ownership and access rights to product data, you should realize that manufacturers have a responsibility to manage and protect the data. There are three key aspects to data ownership and access rights that manufacturers should consider. 

First, security is essential. And it's different from traditional IT security, because there's more at stake, it's easier to attack, and it's harder to defend. 

Second, consumers have changing expectations around privacy. They no longer tolerate these long and obscure legal click-through agreements. What consumers are asking for is more transparency about what data you're collecting and what value exchange they get out of providing that information to you. 

And third, there are regulations that are emerging in different industry verticals. These regulations might be related to safety, or risk mitigation. For example, what could happen if somebody hacks into a medical device. These regulations might differ by country, culture, or industry, which can really complicate the data flow of a solution.

Recommendation

So our recommendation is that you research and embrace new design principles, such as design for security and design for privacy. We recommend that you provide transparency and a clear value proposition to your customers. And that you establish a data sharing framework for sharing product data with different parties, who may receive benefit from access to that information.